glossary Diagnostic path Revenue Scan · Internal Revenue Audit

Claim/Evidence Block

A claim/evidence block is the structural unit of trust in OmniLabs reports. It pairs a one-sentence claim with the public-visible evidence rows that support it and the explicit boundary on what the claim cannot prove without internal access. It is how the team avoids vague growth language.

group · Diagnostic path scope · entity layer type · DefinedTerm

Definition

A small structural unit: claim, evidence rows with stable IDs, limitation, and a next diagnostic question. The same structure repeats in the public scan, the diagnostic call, the paid audit, and the ongoing reporting layer.

Why it matters

It is what keeps the OmniLabs voice consistent across surfaces. A claim without evidence reads like marketing; a claim with evidence and a boundary reads like an operating decision.

Explore related entities

  • Public Signal Any observation about a business that is visible without internal access — ad creative, website behaviour, booking flow shape, pixels, reviews, search presence, content cadence.
  • Revenue Scan The Revenue Leak Scan is the public diagnostic front door into Revenue OS — a diagnostic review of public-visible signals across acquisition, website, conversion path, tracking, CRM expectations, content, reviews, and reactivation surfaces.
  • Internal Verification Verifying a public-signal finding against the operator's internal data — CRM, ad accounts, analytics, call records, server-side events — before assigning financial impact.
  • Internal Revenue Audit A paid, fixed-scope audit of the verified leaks identified during the Revenue Scan and Diagnostic Review. Produces a prioritized leak list with internal data behind every claim.
[CLAIM BOUNDARY] Every block includes its own boundary. A block without a limitation line is incomplete and should not ship.
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